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25/06/2021 18:13

FCB is Network of The Year at Cannes Lions 2020/2021



NEW YORK, June 25, 2021 (GLOBE NEWSWIRE) -- The Cannes Lions International Festival of Creativity announced today that FCB won the coveted Network of the Year title, a first for the network in its 148-year history. After celebrating a momentous week that included Healthcare Network of the Year for FCB Health Network, Healthcare Agency of the Year for AREA 23, an FCB Health Network company, two Titanium wins, five Grand Prix, the prestigious honor of Network of the Year was the crowning achievement for the network. In total, FCB accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze no easy feat, especially in these unprecedented times.


FCBs historic showing this year can be attributed to the creative leaders who comprise our global network, said FCB Worldwide Chief Executive Officer Carter Murray. One of Murrays top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. Its also a testament to Global Chief Creative Officer Susan Credles creative vision.


This incredible honor has been a tremendous affirmation of FCBs Never Finished spirit and 456 scale, said Global Chief Creative Officer Susan Credle. And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network. Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCBs creative transformation on full display this week on the largest creative marketing stage in the world.


FCB Chicagos Boards of Change on behalf of the City of Chicago and FCB Chicago/FCB New Yorks Contract for Change on behalf of AB InBev achieved Titanium glory a prestigious honor given to game-changing work that breaks new ground on the final day of the festival. Boards of Change won an astounding 14 Lions total, including a Grand Prix. Contract for Change garnered 9 significant wins during the Festival, including an esteemed Grand Prix.


Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 11 Lions, including two amazing Grands Prix.


This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweeks 2020 Global Agency of the Year, which recognized the networks continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.


Please refer to the charts below for information on all of FCBs Cannes Lions 2020/2021 accolades: 


Cannes Lions Sustainable Development Goals Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYSustainable Development Goals Reduced Inequalities
Bronze LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVSustainable Development Goals Responsible Consumption and Production
Bronze LionFCB ULKAOUT AND PROUD CLASSIFIEDTHE TIMES OF INDIASustainable Development Goals Gender Equality

Cannes Lions Titanium Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Titanium LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOTitanium
Titanium LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVTitanium

Cannes Lions Brand Experience & Activation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOBrand Experience & Activation Corporate Purpose & Social Responsibility
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERBrand Experience & Activation Healthcare
Silver LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVBrand Experience & Activation Live Brand Experience or Activation
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERBrand Experience & Activation Tech-led Brand Experience
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & Activation Social Behaviour
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & Activation Corporate Purpose & Social Responsibility
Bronze LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEBrand Experience & Activation Not-for-profit/Charity/ Government
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVBrand Experience & Activation Digital Installations

Cannes Lions Creative Business Transformation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVCreative Business Transformation Brand Purpose & Impact
Silver LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVCreative Business Transformation Venture Models & Corporate Innovation

Cannes Lions Creative eCommerce Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce Market Disruption
Gold LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce Social Commerce
Bronze LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce Not-for-profit/Charity/ Government

Cannes Lions Creative Effectiveness Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB NEW YORKTHE WHOPPER DETOUR (2021)BURGER KINGCreative Effectiveness Acquisition
Bronze LionFCB NEW YORKTHE WHOPPER DETOUR (2021)BURGER KINGCreative Effectiveness Retail

Cannes Lions Innovation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERInnovation Early Stage Technology

Cannes Lions Mobile Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERMobile Connected Devices/Wearables
Bronze LionFCB/SIXPUBLICLY TRADEDLIFESTYLES HEALTHCAREMobile Brand-led Mobile Websites

Cannes Lions Radio & Audio Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio Healthcare
Gold LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio Use of Audio Technology
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio Use of Music
Silver LionFCB CHICAGOBEDTIME STORIESWALMARTRadio & Audio Corporate Purpose & Social Responsibility

Cannes Lions Digital Craft Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDigital Craft Experience Design: Voice
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERDigital Craft Innovative Use of Technology

Cannes Lions Entertainment Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVEntertainment Sports: Brand Integration & Sponsorships/ Partnerships
Bronze LionFCB&FIREUNBOXING IBAINETFLIX & PLAYSTATIONEntertainment Innovation in Branded Content

Cannes Lions Entertainment Lions for Sport

AwardOfficeCampaign TitleClient/BrandCategory/Media
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVEntertainment Lions for Sport Sports Live Experience

Cannes Lions Creative Data Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB/SIXME TOO. ACT TOO.ME TOO.Creative Data Data Integration
Silver LionFCB/SIXPUBLICLY TRADEDLIFESTYLES HEALTHCARECreative Data Data-enhanced Creativity

Cannes Lions Creative Strategy Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative Strategy Collaboration
Bronze LionFCB CHICAGO/
FCB NEW YORK
CONTRACT FOR CHANGEAB INBEVCreative Strategy Food & Drink

Cannes Lions Direct Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVDirect Corporate Purpose & Social Responsibility
Silver LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDirect Co-creation & User Generated Content
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect Not-for-profit/Charity/ Government
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect Use of Ambient Media: Large Scale
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect Social Behaviour
Silver Lion

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